For Veterinary Practices - Grow Your Practice

Our mission

We exist to help independent vets win more customers and stay compliant. Claim you clinic to begin - completely free.

4,730+ Leads Delivered to Vets in 2026

Win more clients. Stay fully compliant.

Join hundreds of independent practices already growing with us

Starter

Get compliant fast — at no cost

Free

What's included

Compliance Audit
Pricing Management
Policy Creation Wizard
CMA Compliant Website Refresh
Branded Compliance Widgets
Claim and Manage Profile
Pet Record Exchange
PMS Integration

Pro

Stand out, build trust, and convert more pet owners actively choosing their next vet

£69/mo

(£39/mo for additional clinics)

Everything in Starter AND

Full Compliance Audit Trail
PDF Policy Generator
Unbranded Compliance Widgets
Verified Badge on Profile
Your Logo on Profile
Digital Award Assets
Platform Performance Reporting
"Switch to Clinic" Button on Profile
Website Editor*

* If you take up our free website offer

Best Value

Ultimate

Full intelligence and automation for practices serious about growth

£149/mo

(£69/mo for additional clinics)

Everything in Starter & Pro AND

Pricing Intelligence Reports
AI Telephony Management
Comparative Performance Reports

Add To Any Plan

Foiled, Framed Award Certificate

Heavyweight paper for in-clinic display

£129 one-off

Branded CMA Compliance Folder

For in-clinic presentation and inspection

£189 one-off

What You Get — Free

Every tool you need to get compliant is included at no cost. Claim your clinic to unlock the full wizard.

Compliance Audit

Get a clear, jargon-free assessment of where your practice stands against CMA requirements. The audit highlights exactly what needs attention and what you're already doing well, so you can prioritise fixes without hiring an external consultant or wading through regulatory guidance yourself.

Pricing Management

Publish and update your treatment prices from one central dashboard that keeps your website, profile, and any embedded widgets in sync automatically. When you change a price, it updates everywhere — no more copying figures between spreadsheets, PDFs, and web pages.

Policy Creation Wizard

Generate the written policies the CMA expects — prescriptions, complaints, referrals, and more — by answering straightforward questions about how your practice operates. Each policy is tailored to your clinic rather than a generic template, and you can update them as your processes evolve.

CMA Compliant Website Refresh

We handle the technical work of updating your existing website to meet CMA pricing transparency and information requirements. No need to brief a web agency or learn new tools — we make the changes directly, so you stay compliant without disrupting your team's day.

Branded Compliance Widgets

Add live compliance badges and pricing tables to your own website with a simple embed code. They update automatically when you change your data, so your site always reflects your latest prices and compliance status — building trust with clients who are comparing practices.

Claim and Manage Profile

Take ownership of how your practice appears to pet owners searching for a vet. Update your opening hours, services, contact details, and logos so clients always see accurate, up-to-date information — no more relying on third-party directories that go stale.

Pet Record Exchange

Send and receive clinical records securely between practices without faxes, post, or chasing phone calls. When a client registers with you from another clinic — or you need to refer onwards — the transfer happens digitally with a full audit trail, saving your reception team significant admin time.

PMS Integration

Connect directly to the practice management system you already use — Provet, VetIT, EzyVet, Merlin, PetsApp, and more. Pricing and service data flows in automatically, cutting out double-entry and reducing the risk of published prices drifting out of date. Subject to agreement with your PMS provider.

Awards

Quarterly scoring gives clinics visible proof they are improving. Winners can access a full media pack to amplify that trust across every channel.

Social Assets

16:9, 9:16 and 4:5 formats for social channels.

Hard Copy Posters

Print-ready packs for in-clinic and local marketing.

Foiled Certificate

Display your ranking in reception with confidence.

Award Rosette

Ready-to-use badge for web, print, and social campaigns.

Drive Leads

Recognition catches attention and helps turn profile views into enquiries.

Inspire Trust

Visible achievements reassure owners before they call or book.

Marketing Support

Use every quarter as a repeatable campaign moment for your clinic.

Frequently Asked Questions

What does the CMA report mean for my practice?

The CMA has concluded a two-year investigation into the UK veterinary market. The outcome is a set of binding reforms around pricing, ownership disclosure, written estimates, and complaints transparency.

When do I need to comply?

The CMA has six months to finalise legally binding Orders, then implementation windows run over the following months. Starting now reduces operational pressure later.

Does Vets in England handle pricing publication for me?

Yes. You can publish once from your dashboard and keep profile, website, and connected channels aligned with current pricing information.

Do I need to update physical signage as well?

Where ownership disclosure is required, practices should review on-site signage in addition to online updates.

Is claiming my clinic free?

Yes, claiming your clinic profile is completely free. It gives you ownership of your public information and unlocks the compliance wizard.

How do you verify ownership?

We verify using clinic-linked email details and can support manual verification where needed.

What if I run multiple branches?

You can manage multiple branches under one account and keep each branch profile accurate.

What happens after the free audit?

The audit shows exactly what is missing. From there you can claim your clinic to fix issues using our step-by-step wizard — pricing, policies, ownership, and complaints process are all covered.

Can we keep using our current website in England?

Yes. You can keep your existing site. We can update it for you or you can use our managed website support — both are included free.

Find out where you stand

Our free audit checks your website against the key requirements. From there the wizard walks you through everything that needs fixing.